With over 25 years of rooted experience as a fire-starting entrepreneur in marketing, hospitality and event management, FRENKEL FRANK – Bas Frenkel Frank – now focuses entirely on advising and supporting both private and corporate clients in the fields of event, hospitality and image affairs. Challenging with humour, authenticity, creativity and razor sharp constructive straight forwardness, FRENKEL FRANK gets most out of your idea.
BAS FRENKEL FRANK
Bas Frenkel Frank (1970) graduated from Hotel Management School in Switzerland in 1991 and returned to Amsterdam to open distinctive bars, restaurants and beach clubs in the next decade. After 4 years of managing Europe’s number One road show company EventRent, Bas Frenkel Frank co-founded Hadimassa a Dutch boutique event company conceptualizing and producing over 500 events, working for both national and international outstanding brands, charity organisations and private clients.
In this period he also co-initiated the Embrace Emma foundation that donated over 2 million euro’s to the Emma kinderziekenhuis AMC by organizing the annual Emma’s Amazing Fun(d)raising Night in Amsterdam.
FRENKEL FRANK is well known for his direct approach that is open, passionate and personal. Always focusing on strategic targets, returns and results, he is creative, innovative, and highly effective.
He has in-depth knowledge of the industry and can rely on the support of a vast network of industry insiders and highly experienced professionals whom he collaborates with on more extensive projects.
EVENT AFFAIRS
Strategy development and concept creation
Event & budget management
Entertainment programming
Location scouting
Content creation & copywriting
Art-Direction & stage design
F&B concepts & management
HOSPITALITY AFFAIRS
Concept ideation and feasibility analysis
Business planning and development
Site selection assistance
Market review and competitive landscape analysis
Marketing and PR strategy
Creative ideation & Design
Project management
Reviving existing concepts & turnaround management
IMAGE AFFAIRS
Image assessment & redefining core identity and targets
Structured strategic advice & coaching
Concepts and spectaculars
Pay-offs & copywriting
(Re) Branding & design
NEW FUNDRAISING
Generating more funds & raising your profile
Gaining public’s ardent support & media attention
Tap into new networks and generations
Strategic alliances
Fresh Ideas and concepts
Coaching teams and organisations
STEPS
Our 4-step method is fundamentally the most solid and effective approach but each project is tailor-made to your expectations depending on complexity and budget.
CHALLENGE SESSIONS
- Tailor-made for individuals or teams | with or without specialists from outside
- Open, constructive and confronting
- Powerful new insights and ideas as anchor for next steps
STRATEGIC BLUEPRINT
- Strategy crystallisation to most important target points
- Formulate Strategic Blueprint within 5 sentences
- Starting point for focused and efficient concept development
CONCEPT & INSPIRATION
- Combining strategy – creativity – network and experience
- Developing practical and achievable solutions – distinguishing concepts
- Persuasive Keynote presentation to surprise, engage and bring on-board stakeholders
MANAGEMENT & EXECUTION
- Keeping a close eye on the bigger picture
- Monitoring devilish production details including finance
- Reach – and ideally surpass – strategic targets within budget.
CLIENTS
Heineken
Nationale Postcode Loterij
ID&T
GMG
Samsung
Koninklijke Marine
Scarlet Telecom
Nationale Hartstichting
Alex
Binck
Bacardi
Grey Goose
Sonnema
KPN
Telfort
BadaBing!
AutoRAI
G-Star
Bloomingdale
Mme.Jeanette
Supertrash
ZARA
Chloe
Grolsch
Forever21
Oceanco
British American Tobacco
Fortress
TBWA\
ELLE
Rabobank
Sijthoff Media
H&M
OVG
Deloitte
Kroonenberg Groep
crepeaffair
Dimitri’s Café
Mi Vida Loca
Bouwinvest
Emma kinderziekenhuis AMC
TomTom
Stedelijk Museum
Orange Babies
Scotch&Soda
Coca Cola
Replay
Redken
Victory Advisors
Levi9
Vestiaire Collective
SEND ME A MESSAGE
Let’s talk about your next idea.
bas@frenkelfrank.com
Starfish & Coffee Holding BV
CC 34135917
VAT 8092.57.750.B.01
